About the Author: Resume Biography How I Became A Brewer My Worst Brewing Experience Teri in the News Rain Dragon Studio Artists on Amherst   Articles by the Author: Hiring the Best Brewers Schedule for Opening Day My Burn Injury Specialty Malt-Presentation Specialty Malt-Handout My Brewing Career Ingredient Supply Chain Creating A Community Forward Hop Contracting Australian BrewCon Beer Across America 2007 Grain Handling Systems 7 Secrets of Brewpubs 5 Brewpub Success Tips The Jockeybox Going Pro in the Beer Biz 1999 CBC Safety Panel Brewing Diagrams Server Beer School Increasing Beer Tourism Closed Pressurized Fermentation Shortcut to Brewmaster   Dialogs & Essays: Advice for Future Brewers Extreme Brewing Dialog Definition of "Brewmaster" Opinions & Advice   Tools & Formulas: Brewpub Lab Manual Operations Manual The Mash Hoe The Brew Clock Simple Brewlog Template IBU Formula Alc by Vol. Formula Calorie Calculations Recommended Reading Fal's Beer Descriptors   More Articles & Recipes: Bread Class Handout Bread-Making Advice Root Beer Production Food Recipes Beer Recipes   Women and Beer: Pink Boots Society Pink Boots Society Story   Road Brewer Trips: 2007 Road Trip Blog 2007 Trip Itinerary 2007 Trip Statistics 1999 Teardrop Adventure   Click here to download if you don't already have it: Several of the links are PDF files.

Road Trip Blog (for live reporting from the road).
Trip departure was June 4, 2007.
Return to Eugene was October 20, 2007.
Total Length of Trip was: 139 days (4 months + 19 days).

Secret of my Success
Email sent February 2009.
Names and places have been changed.

Hi BillyBoy,

I've also been thinking about what you said to me at the GABF - "how did I become so successful?" (or something like that). If you looked at my bank account you might rethink your question!

Seriously, these are the two secrets to my success:

1. Tell your own story. Either nobody out there is telling your story, or they are going to screw it up. After you're gone, whose story about you do you want people to hear?

2. Be visible. Attend conferences. Speak at conferences. Get beyond your native shyness and force yourself to meet people. Get on panels if you are too afraid of standing in front of a crowd alone. Smile a lot. But mostly be there and be seen. Showing up is 90% of success.

That's it. Take care!

Cheers, Teri

Hey Teri...

Words to live by!

Thanks,
BillyBoy